5 brands that are doing Google+ right

5 Brands that are doing Google+ right

With the recent announcement that Google+ has taken over from Twitter as the second most popular social media platform on the web, it’s time again to take a look at how brands have been using the network to leverage themselves amongst Google+’s reported 343 million users.Although lagging significantly behind Facebook in terms of members (who have currently over 693 million active users) Google+ has done well to attract an audience in a social media-saturated market.

So who are the top brands on Google+?

1. Cadbury UK

With nearly 3 million followers Cadbury have been leading the way in terms of Google+ engagement. Originally one of the first brands to break the 2 million mark, Cadbury have built a loyal and engaged community. Using Google Hangouts to receive feedback from customers and drive user interaction.

2. ESPN

A sports channel such as ESPN is always going to attract engagement but with 2.5 million followers they’ve also built a significant online fanbase. ESPN’s Google+ channel brings the best sports highlights delivered with a healthy dose of humour. They also put the Google+ ‘Hangout’ function to good use by hosting interviews with both athletes and ESPN commentators.

3. Zagat

Probably not a website very familiar to people here in Ireland but hugely popular in the US, the restaurant review site has over 2.4 million followers on Google+.With the latest reviews of restaurants and recipes (plus the all important photo of the finished meal) Zagat has great content. Added to this, Zagat hosts hangouts with chefs and food critics who give cooking tips and food recommendations, which have proven very popular amongst followers.

4. Playstation

It is not surprising that a computer games company would have a large following on a social network, and Playstation are no exception having managed to rack up an impressive 2.3 million followers on G+ (although this is dwarfed by their nearly 30 million followers on Facebook).The latest game updates, competitions, game support and tips help drive user interaction with the account.

5. Glamour

The fashion and women’s magazine has close to 1.4 million followers. Glamour’s audience are clued in and engaged, with a desire to communicate.To promote interaction, Glamour uses photos, gossip and even GIF’s (something which is banned from Facebook). Surveys and prize give-aways also help to keep Glamour’s followers coming back for more.

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