Roaming Money

Tips for Choosing the Best Internet Marketing Agency The Internet is the most important modern marketing platform available for small businesses. Your potential clients and customers are going to turn to Google for information about your product or service before they turn to the Yellow Pages or another advertising venue, making your Internet marketing campaign vital to your success.  Yet, many business owners know little about properly marketing online. If you find yourself in need of this type of help, then you need to hire an Internet marketing agency. These companies know the ins and outs of online marketing, and can take your business website and push it to the top, increasing your sales revenue and gaining you new customers. Yet, if you start searching for an Internet marketing agency, you will find a vast selection of companies at your fingertips. How can you choose the right one? Should you work with someone local, or go with the company offering the best price? Do...

10 tips for giving your marketing campaign a boost with Pinterest  Although Pinterest unveiled an official offering for brands in November (the equivalent of Facebook Pages) brand marketers have long realised the potential associated with the social media platform – it is hard to ignore an enterprise which grows from seven million unique users (December 2011) to twenty million (April 2012). Pinterest , designed in the style of a digital corkboard, allows users to create online image collages (called Pinboards) which they can then share with other Pinterest users. Users can add images and videos by “pinning” them to boards which are normally organised in terms of subject. It’s fun, easy and popular. Posting images that users can re-pin, comment upon or simply ‘like’ may seem a little innocuous, but when you consider that the source of the original pin is a hyperlink to the image itself the possibility of driving website traffic becomes a reality. How to boost th...

5 Brands that are doing Google+ right With the recent announcement that Google + has taken over from Twitter as the second most popular social media platform on the web, it’s time again to take a look at how brands have been using the network to leverage themselves amongst Google+’s reported 343 million users.Although lagging significantly behind Facebook in terms of members (who have currently over 693 million active users) Google+ has done well to attract an audience in a social media-saturated market. So who are the top brands on Google+? 1. Cadbury UK With nearly 3 million followers Cadbury have been leading the way in terms of Google+ engagement. Originally one of the first brands to break the 2 million mark, Cadbury have built a loyal and engaged community. Using Google Hangouts to receive feedback from customers and drive user interaction. 2. ESPN A sports channel such as ESPN is always going to attract engagement but with 2.5 million followers they’...

Facebook slowly approaching mobile advertising effectiveness  Facebook has seen significant growth in its mobile user base during 2012, with the site now boasting 680 million mobile users worldwide. Mobile advertising revenue grew accordingly, with Facebook recording earnings of $304 million in Q4. Mobile ad receipts now make up nearly a quarter of the company’s total advertising income and this is set to grow even further. So how does Facebook Mobile Advertising work? Sponsored Stories Sponsored Stories posts appear in separate clearly denoted segments in the Facebook mobile News Feed.They appear as either ‘Pages You May Like’ posts or as stories of other users liking photos, claiming prizes and offers.With a low cost-per-click rate, Sponsored Stories are a tool favored by many marketers looking for a cost-effective means of advertising on mobile. Mobile Ads for Apps Released in beta in August 2012, Facebooks Mobile Ads for Apps allows developers a...