Lead Generation and SEO: For most businesses, lead generation is the life-spring from which sales or service transactions begin. Leads can be generated for such purposes as: • List building • E-mail blasts • E-newsletter acquisitions • Attracting a new customer-base When referring to online marketing strategies, lead generation occurs when a potential customer signs up for an advertised offer, including contact information and demographics. The two types of leads in the ‘lead-gen’ market are: • Sales leads • Marketing leads Obviously, the more people who come to a website, the more potential there is for increased lead generation. Enter the importance of Search Engine Optimization. SEO drives your website to the very top of Google, Yahoo and MSN, enticing more potential customers to your site. The team of talented, experienced and enthusiastic web designers, copywriters and researchers at The Lead Baron know how to design a site...
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